17 / 24
www.warema.de/freiraum
Besuchen Sie uns auf der
R+T 2015 in Stuttgart
24. - 28.02.2015, Halle 3, Stand C32
Immer perfekter
Wohnkomfort im Freien.
Mit WAREMA Pergola-Markisen
Ausgezeichnetes Design und überzeugende
Technik sorgen für eine unbeschwerte Zeit im
Freien – das ist stimmungsvoller Terrassen-
genuss.
868277_anzeige_pergola-markise-komfort_183x250mm.indd 1
22.01.15 11:44
Unternehmen /
Companies
17
Marken unseren Kunden
kaum bekannt. Der Händler
bzw. die Händlermarke gibt
Vertrauen und Orientierung.
Und Orientierung zu geben
ist ein wesentlicher Teil der
beratenden Leistung. Be-
herrschen und vermindern
der Komplexität, der sich der
Kunde gegenüber sieht. Mit
dem Ziel seinem Wunsch/
Bedürfnis gerecht zu werden.
Vertrauen entsteht aus Ehr-
lichkeit und Offenheit. Aus
meiner Sicht die einzige Ba-
sis für Zukunft. Auch im Ge-
schäft.
1) Do you present your com-
pany on a website and what
do you communicate?
Yes, we have been present
with a homepage since the
beginning of the Internet,
which is repeatedly updated
in terms of content and opti-
cally.
2) What do you communica-
te?
Our entire product range.
From service, here with vide-
os, for example, to the laying
of carpets and our shop all
the way to the fitted carpet.
At the moment we are using
our homepage as an informa-
tion platform. It shows what
we stand for and what servic-
es we offer.
3) Do you have or plan an on-
line shop facility?
We do not have an online
shop. However, I follow what’s
happening on the market
very closely. However, an on-
line shop is practically not an
option in our industry finan-
cially. And no one knows ex-
actly what direction develop-
ments are going to take.
4) Do you make use of
Duette’s online facility?
Yes, we make partial use of it.
For example, we present Du-
ette on our homepage and
the subject of energy efficien-
cy with regard to internal sun
protection.
This is cosy warmth in winter
and a pleasant room climate
in summer. Duette not only
creates an especially attrac-
tive effect at the window and
in the room thanks to the spe-
cial design of the fabric, but it
also puts in a convincing per-
formance above all through
its energy efficient character-
istics. The point is to make in-
telligent use of sunlight. We
also have a connection to the
energy-saving computer to
calculate individual saving
potential. And allow me to
say as textile expert that two
drapes to the right and left
of the window do not reduce
the effect of Duette.
5) Do you have a response on
dealer search machines?
It differs greatly -–but not
really. By contrast, we often
have a positive response to
our homepage.
6) How do you evaluate the
importance of brands for
the future?
From my point of view one
has to differentiate a great
deal when it comes to the
presentation
of
product
brands. If an interior decora-
tor has managed to establish
himself locally as a brand, if
people speak highly of him,
he will keep busy. Even if
not enough at the moment.
Brands can help, but they can
also create dependence. And
what information does the
customer who is looking for
something get if he finds the
same brands on almost every
page? Probably with the same
pictures, adopted from the
brand? On top of this there
are several good brands our
customers hardly know. The
dealer and dealer brand pro-
vide trust and orientation.
And providing orientation is
an important part of service
advice. Mastering and reduc-
ing the complexity the cus-
tomers see themselves faced
with. With the goal of doing
justice to their wishes/needs.
Trust arises from honesty and
openness. In my view the only
basis for the future. In busi-
ness too.