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Puristisch, modern, zeitlos
– so wirkt die Kassettenmarkise art_01.
Der Grund: Für den Betrachter sind weder Halterungen noch
Befestigungsschrauben sichtbar.
Besuchen Sie uns auf der R+T 2015 in Stuttgart, Halle 5 Stand B 71.
Wir freuen uns auf Sie!
MHZ Hachtel GmbH & Co KG
Sindelfinger Straße 21 70771 Leinfelden-Echterdingen
www.mhz.deMHZ KassettenMarKise art_01
i
Anspruchvolle Ästhetik
Messe – das ist wichtig, um
einen umfassenden Eindruck
von den Produkten zu erhal-
ten. Diesen kann das Internet
nicht vermitteln.
Sebastian Schmid: Gibt es
eine
Produktinnovation,
die Ihnen besonders im Ge-
dächtnis geblieben ist bzw.
die Ihrer Meinung nach den
Markt und damit auchHand-
werksunternehmen wie das
Ihre maßgeblich beeinflusst
hat?
Hans-Dieter Schröder: Ein
wichtiger
Entwicklungs-
schritt war die Einführung
der Rohrmotoren. Dadurch
ist die Automatisierung der
Rollladen erheblich einfacher
und preiswerter geworden:
Eine Innovation, die natürlich
auch Auswirkungen auf un-
ser Unternehmen hatte.
Sebastian Schmid:Wo sehen
Sie die Zukunft der R+T?Wel-
che Potenziale birgt die Mes-
se aus Ihrer Sicht?
Hans-Dieter Schröder:
Für
uns ist die Aussteller-Vielfalt
in den einzelnen Bereichen
der Branchen maßgeblich,
denn sie eröffnet uns als Be-
sucher detaillierteVergleichs-
möglichkeiten, die für un-
ser alltägliches Geschäft von
wichtiger Bedeutung sind.
Obwohl sich für 2015 leider
einige Aussteller zurückge-
zogen haben und zunächst
abwarten wollen, ob sie sich
2018 wieder an der Mes-
se beteiligen, hat die R+T als
Weltleitmesse auch zukünftig
einen festen Platz imTermin-
kalender.
Sebastian
Schmid:
Herr
Schröder, vielen Dank für das
Gespräch. Wir wünschen Ih-
nen für die R+T 2015 erneut
wertvolle Impulse!
Hans-Dieter Schröder, win-
dow construction contrac-
tor and managing director of
Hans-Dieter Schröder GmbH,
Bünde, is one of the R+T’s
most loyal visitors. He has
been accompanying the fair
since 1965, which in the past
fifty years has gone from be-
ing a regional product exhibi-
tion to the leading world fair
for roller shutter, gates/doors
and sun protection. The pro-
ject manager of the R+T, Se-
bastian Schmid, spoke to him
about his impressions, memo-
ries and the future prospects
of the R+T.
Sebastian Schmid: You have
been attending the R+T wi-
thout a break since 1965.
What in your view distingu-
ishes the trade fair?
Hans-Dieter Schröder: What I
like about the R+T is the clear
overview of the products. The
halls have specific subdivi-
sions. As a result, it’s possible
to draw attention to the prod-
ucts of manufacturers you’ve
not yet worked with. Above all
up to the eighties and nineties
this was an important crite-
rion behind our attendance of
the trade fair: without the pos-
sibilities that exist today with
the Internet it was hard work
outside the fair to find match-
ing suppliers. Consequently, it
wasn’t unusual to remove the
company addresses from all
supplies, to prevent the com-
petition getting any access
to them. At the trade fair we
could, and still can, get into
contact with the exhibitors
without any obstacles. Usual-
ly the companies also invite us
out in the evening after the fair
and we meet representatives
and colleagues to talk shop.
Sebastian Schmid: What was
the decisive factor for you as
a skilled craft company to at-
tend the R65 in 1965? What
was your summary after your
first trade fair visit?
Hans-Dieter Schröder:
Sales representatives drew
our attention to the R65 and
we were invited by them to
Stuttgart – at that time still
on Killesberg. The R65 was ini-
tially a success for us, because
we were able to pick up a lot of
ideas.Wecould look at numer-
ous products and solutions in
detail, which in itself was al-
ready a valuable inspiration for
us.
Sebastian Schmid: What cri-
teria inspired you to remain
true to the R+T in the fol-
lowing years as a visitor too?
Hans-Dieter Schröder:
Fo r
us the decisive factor was the
necessity of keeping up with
the latest developments at
all times. In addition, it was of
course of important to know
what trends and innovations
were dominating and influenc-
ing the market. For example, at
the first fairs we were very in-
terested in the machines for
processing roller shutters – es-
pecially the ones used for the
processing of the roller shutter
chain profiles. In the end, we
bought these machines too.
Sebastian Schmid: What is
the significance of the R+T
for the roller shutter, gates/
doors and sun protection in-
dustry? How does it differ
fromother trade fairs?
Hans-Dieter Schröder:
The R+T is a very good way of
getting a complete overview
of the industries. Presentation
is at the same time very im-
portant: the articles are not
presented as expertly at other
trade fairs as is the case at the
R+T.
Sebastian Schmid: How do
you assess the supporting
programme of the R+T?
What events do you make
use of/particularly apprecia-
te and why?
Hans-Dieter Schröder:
Unfortunately, up to now,
due to our busy schedule, we
haven’t been able to take part
in the supporting programme.
Sebastian Schmid: To what
extent is what is on offer at
the R+T of special interest to
you?
Hans-Dieter Schröder:
Cultivating contacts is very im-
portant to us. At the R+T it’s
possible to get to know peo-
ple personally with whom you
were already in contact in day-
to-day business. For example,
we oftenmeet office staff here.
A lot of things can be clarified
faster and better in this direct
way than for example on the
phone and by e-mail. Com-
plaints, prices and the like can
be discussed and negotiated
more easily. I’ve acquired very
good personal contact to sev-
eral people via the R+T.
Sebastian Schmid: What do
you expect from the R+T 2015
and the associated 50th an-
niversary?
Hans-Dieter Schröder:
A s
we learnt from the first reports
in the press, there will be even
more exhibitors present at the
R+T 2015 than at the last fair in
2012. We’re particularly look-
ing forward to the exhibitor
evening on the occasion of this
year’s anniversary to which
we’ve been personally invited
by the Messe Stuttgart.
Sebastian Schmid:What was
your experience of the de-
velopment of the R+T from
the trade specific roller shut-
ter exhibition to the lea-
ding world trade fair for rol-
ler shutters, gates/doors and
sun protection?
Hans-Dieter Schröder: For us
as a skilled craft company the
foreign companies are admit-
tedly only of limited interest.
Irrespective of this, the rising
number of exhibitors who
came and come to the R+T
is a genuine enrichment: the
visitors and trade fair benefit
from the attractive attend-
ance. The move to the new
fairgrounds in 2009 was es-
pecially advantageous.
Sebastian Schmid: Since
1965 not just the technolo-
gies, but also themedia have
changed. The Internet has
opened up a huge provision
of information, which can be
conveniently accessed from
your own computer. What
in your opinion is the reason
that the R+T is still such an
important event for the in-
dustry in this period?
Hans-Dieter Schröder: Today
many novelties and informa-
tion no longer reach us just
by post, but also electronically
by e-mail. This is good in that
the flow of information works
faster than twenty years ago.
Moreover, we can choose in
advance what innovations
interest us. We then form a
real picture of the develop-
ments at the trade fair – this
is important to get a com-
prehensive impression of the
products. The Internet cannot
convey this.
Sebastian Schmid: Is the-
re a product innovation you
remember in particular or
which in your opinion decis-
ively influenced the market
and as a result also skilled
craft companies like yours?
Hans-Dieter Schröder: The in-
troduction of the tubular mo-
tors was an important step
forwards. As a result, the au-
tomation of roller shutters
has become much simpler and
cheaper. An innovation that
naturally affected our compa-
ny too.
Sebastian Schmid: Where
do you see the future of the
R+T?What potential does the
trade fair have in our view?
Hans-Dieter Schröder: The di-
versity of exhibitors in the indi-
vidual areas of the industries is
decisive for us, because attend-
ing it opens up possibilities for
detailed comparisons, which
are of great importance to our
daily business. Although sever-
al exhibitors have unfortunate-
ly withdrawn for 2015 and first
want to wait and see whether
they take part in the trade fair
again, the R+T will have a per-
manent place in our diary in
future.
Sebastian Schmid: Mr Schrö-
der, thank you very much for
talking to us. We hope the
R+T 2015 once again provides
youwithvaluable inspiration!