R+T 2012 Messezeitung 4

sicher · zeitlos · schön

www.markilux.com

Lassen Sie sich inspirieren und

machen Sie mit uns einen Rundgang

durch die markilux Arkaden.

After the R+T is before the

R+T. Even before the stands

have been completely dis-

mantled, development for the

next staging of the number

one world fair in Stuttgart has

already begun in most compa-

nies. However, in heroal in Verl

(Germany) this occurred dif-

ferently this time in relation to

the impending industry event.

In April 2011 Konrad Kaiser

took over management of the

company and from the start

got involved together with his

team with the development of

innovative products, whichwill

now be presented to the trade

audience. He was kind enough

to provide us with answers to

several questions on what we

can expect on the fair stand

and how he intends to orient

the company in future.

How do you assess the cur-

rent position of the company

within the market?

Konrad Kaiser:

Briefly put: we

are the market leader in roller

shutters. Both of our business

divisions, on the one hand

roller shutters and roller doors

and on the other, windows,

doors and facades, are very

successful. In the past our de-

velopment resources were dis-

tributed unevenly. The greater

part of the development re-

sources was located in the

windows, doors and facades

division and here I would like

to change things by supple-

menting the development re-

sources in roller shutters. We

have fantastic products in this

area and qualified, motivated

employees, who can and will

extend and renew the product

range in the roller shutter and

roller door division. Basically,

thecompanybecame largeand

successful with roller shutters

as its core skill and I would like

to carry on from there.

To what extent have you

changed the company strat-

egy as managing director?

Konrad Kaiser:

We have al-

ways been a technology com-

pany and that is of course

what we remain. I see heroal

as a major player, which will

in future orient itself more to-

wards innovations. We want

to introduce speed into the in-

dustry with our expertise, i.e.

we really want to develop new

products.

I am supported in this respect

by a young, strong manage-

ment team, among others. In

addition, we have changed

our corporate design, through

which we would like to opti-

cally emphasise our innova-

tive approach.

Furthermore, we will also op-

timise our service, which in

my opinion is the basis for

successful business relation-

ships, apart from top product

quality. We will make greater

efforts regarding the next gen-

eration too. Apart from the

eight occupations in which

we already provide training,

we will continue to expand

the area of dual study and the

trainee programme. We would

like to further expand the at-

tractiveness of the working

environment so that in future

we can also acquire talented

and motivated employees for

our company.

Could you explain your basic

company philosophy to us?

Konrad Kaiser:

We develop,

produce and supply the high-

est possible product qual-

ity with maximum service and

continue to remain the system

vendor with the greatest cus-

tomer proximity. In addition

to this, sustainability is at the

core of our operations. This

means our products are the

number one in their class in

terms of energy-saving and

in addition as little energy as

possible was used in their pro-

duction. Since there are not

enough natural resources in

the world, we have to handle

them as economically as pos-

sible.

Where do you see the com-

pany in five years?

Konrad Kaiser: Paths arise by

taking them. Nevertheless, it

is clear to me that the com-

pany has to have more of an

international orientation than

hitherto. Both business sec-

tors will be expanded equally;

we will orient ourselves more

intensively towards growth.

Innovation and sustainability

will go hand in hand, which

may result in a narrower prod-

uct range than previously, but

in return more precisely and

efficiently tailored to our cus-

tomers.

Thank you very much for the

discussion!

www.heroal.de

Hall 9, Stand B32

Erklärtes Ziel ist es, noch mehr innovative Produkte zu entwickeln. /

His declared aim is to develop more innovative products.

Unternehmen /

Companies