R+T 2012 Messezeitung 4

heroal –Johann Henkenjohann

GmbH & Co. KG

Österwieher Str. 80

33415 Verl (Germany)

Fon +49 5246 507-0

Fax

+49 5246 507-222

Erleben Sie exklusiv die Weltpremiere des heroal rs hybrid

– der innovativen Systemlösung, die Ihnen ein neues, hoch-

interessantes Geschäftsfeld eröffnet:

Messe R+T 2012, Stuttgart | Halle 9, Stand B32

28. Februar bis 3. März 2012

Neben dem heroal rs hybrid erwartet Sie auf dem heroal

Messestand auch eine Auswahl bewährter heroal Produkte

– neu präsentiert.

Freuen Sie sich auf einen spannenden Besuch!

www.heroal.com

Weltpremiere für

den heroal rs hybrid

Unfortunately interior sun

protection is less called for

among architects.

MM:

When we address it, it

becomes an important sales

argument, which in part even

makes the price secondary.

Duette articles represent an

increasing share of plissés

sold for us. Although our ad-

vertising stresses the subject,

energy efficiency is seldom

something customers bring

up.

Many just like the appearance.

The additional advantages are

then appreciated and acceler-

ate the decision.

MS:

The subject of “sensible”

energy efficiency has become

extremely important for end

customers, building owners

and architects. But it’s no good

having insulated everything in

20 years and then experienc-

ing new problems with mould

and impaired health. This is

what makes the accompany-

ing research results at Duette

so important.

What distinguishes Duette?

JEA:

Both the high qual-

ity appearance as well as

the energy-saving. The only

disadvantage is the slightly

less light permeable design,

since it’s double-walled. On

these grounds some custom-

ers have then decided on the

“normal” version after all.

NB:

Since the rods in window

decorations are normally sin-

gle-rail and we prefer to use

high quality materials, Duette

represents a great opportunity

for us to provide our custom-

ers with energy-saving and an

improvement in room acous-

tics through its filigree hon-

eycomb technology – without

being strikingly opulent.

RK:

Duette provides an op-

portunity to combine perfect

function with a perfect look.

It offers privacy and sun pro-

tection with energy saving op-

tions and looks really good at

the same time.

MM:

Appearance, even fold-

ing, insulation effect, no vis-

ible cord guidance and good

support with advertising ma-

terial. The name is also very

easy to remember in advertis-

ing terms.

MS:

Good products are dis-

tinguished by clear concepts:

benefits (energy efficiency

sector), design (interior fit-

tings design) and function

(operating options). Duette

can offer all of this to perfec-

tion.

How have you realised this

topic on the market?

NB:

We are a registered Du-

ette specialist dealer. When-

ever there is an opportunity,

we point out energy efficiency

in a sales talk. We organise

customer events in our com-

pany and advertise with direct

mailings.

JEA:

My customers get an in-

formation letter three to four

times a year. As a Teba dealer,

I provide information about

innovations and in this con-

nection have also pointed out

the advantages of honeycomb

folded blinds in detail.

RK:

We are a registered Du-

ette specialist dealer. We

have master patterns in our

winter garden model. In addi-

tion, patterns are repeatedly

shown in the shop window.

Our measures are adverts, fly-

ers, Facebook advertising and

campaigns on our homepage.

MM:

We also advertise the

subject with flyers on the sub-

ject of “energy-saving”, which

are attached to every invoice,

in order to generate additional

sales with regular customers,

apart from the usual meas-

ures – such as patterns on the

sales floor, descriptions on

our homepage, billboards or

posters.

MS:

The newsletter just came

out again with a threefold

update for registered special-

ist dealers with current ad-

vertising measures and new

information on the subject. I

find the newsletter in design,

regularity, handling and infor-

mation one of the most excit-

ing advertising measures. The

flyers, posters, brochures, etc

which we regularly use are all

matching and made-to-meas-

ure.

www.duette.de

Hall 7, Stand C32

Michael Schwarz (MS)

Raumdekor Schwarz

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