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KANN

ALLES,

MACHT

ALLES

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ExCel London - UK

Stand E 36

15.+16.05.2019

“A new era – even more BLACK & Yellow”

is Giovenzana International B.V.’s motto

for ringing in the future. The company has

invested heavily in Italy and Hungary to

achieve this.

Y

ellow and black – these colours have be-

en the trademark of the Italian family-

owned company since its foundation

in 1952. This is what the motto refers to, under

which the company, with 250 employees world-

wide, presented its plans for the future and the

investments already made at a press conference.

MAGIC BOX

Investments have for example been made at its

headquarters north of Milan: a “magic box” was

built there. This term refers to a new automatic

warehouse – the “heart” of the company. Now,

2,800 pallets can be processed there daily – this

happens 24/7, i.e. round the clock. The “magic

box” prepares consignments for delivery for indi-

vidual customers; as a result, the processing time

has been cut from three hours to five minutes, ex-

plained general manager Massimo Giovenzana.

“Our goal is to be faster than everyone else.”

Moreover, the automatic warehouse is supposed

to save floor space, cut the error ratio and reduce

the risks for the employees working there.

HUNGARY

Giovenzana has also expanded in Hungary. As

early as 2002, the company set up a production

plant there for the production and assembly of

automation components. In June 2018 – after

only five months construction time – a second

production plant for its lift components was in-

augurated on a 2,800 m

2

site. Fifty new employees

were appointed for this purpose – on the same

good working conditions as in Italy, emphasised

Massimo Giovenzana, who is managing the com-

pany in the third generation. This was in line with

the philosophy of the company, emphasised the

company boss. “Our goal is not the cheapest pro-

duction possible, but meeting customer needs,

the quality of our products and safety for fitters

and maintenance personnel.”

CONFERENCE ROOM

The expansion also includes a new conference

room, fitted with the latest technology. The mul-

timedia equipment ranges from the main dis-

play, whiteboard, web cam, electronic pent and

interactive QR codes to mobile apps. As a result,

speakers there should be able to interact effort-

lessly with any external users connected online.

“This place is a real window to the world that

connects us with customers, suppliers and all

of our European and extra-European locations,”

underlined Giovenzana.

OUTFIT

The company, with its head office in Amsterdam,

has simultaneously completely overhauled its

public presentation. The new website is on the

verge of being ready; the new company outfit

also includes Giovenzana abandoning the clas-

sic trade fair stand. In future, visitors are to be

able to enter a “virtual reality” and experience

products interactively. The lift sector was able to

experience what exactly this means for the first

time at the Asansör Istanbul, but the new stand

will of course also be on display at the interlift.

However, just how much this new era cost is

not something company boss Massimo Gioven-

zana is prepared to reveal. He will only say, “It

was plenty.” 

giovenzana.com

ULRIKE LOTZE

PERSONALIE

Auch personell gibt es eine Neuigkeit: Mehmit

Resit Karakaplan, Sales & Marketing Direktor von

Giovenzana International B.V., hat die Leitung

des neuen Büros des Unternehmens in der Türkei

übernommen. Zuvor war Karakaplan in Dubai für

Giovenzana als Gebietsleiter für den mittleren

Osten und Afrika zuständig.

PERSONALIA

There is also news on the personnel front:

Mehmit Resit Karakaplan, Sales & Marketing

Director of Giovenzana International B.V., has

assumed management of the new company office

in Turkey. Previously, Karakaplan was responsible

for the Middle East and Africa as district head

in Dubai.

Massimo Giovenzana

25 AKTUELL

 NEWS