LIFTjournal 2/2019

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ExCel London - UK
Stand E 36
15.+16.05.2019
“A new era – even more BLACK & Yellow”
is Giovenzana International B.V.’s motto
for ringing in the future. The company has
invested heavily in Italy and Hungary to
achieve this.
Y ellow and black – these colours have be-
en the trademark of the Italian family-
owned company since its foundation
in 1952. This is what the motto refers to, under
which the company, with 250 employees world-
wide, presented its plans for the future and the
investments already made at a press conference.
MAGIC BOX
Investments have for example been made at its
headquarters north of Milan: a “magic box” was
built there. This term refers to a new automatic
warehouse – the “heart” of the company. Now,
2,800 pallets can be processed there daily – this
happens 24/7, i.e. round the clock. The “magic
box” prepares consignments for delivery for indi-
vidual customers; as a result, the processing time
has been cut from three hours to five minutes, ex-
plained general manager Massimo Giovenzana.
“Our goal is to be faster than everyone else.”
Moreover, the automatic warehouse is supposed
to save floor space, cut the error ratio and reduce
the risks for the employees working there.
HUNGARY
Giovenzana has also expanded in Hungary. As
early as 2002, the company set up a production
plant there for the production and assembly of
automation components. In June 2018 – after
only five months construction time – a second
production plant for its lift components was in-
augurated on a 2,800 m 2 site. Fifty new employees
were appointed for this purpose – on the same
good working conditions as in Italy, emphasised
Massimo Giovenzana, who is managing the com-
pany in the third generation. This was in line with
the philosophy of the company, emphasised the
company boss. “Our goal is not the cheapest pro-
duction possible, but meeting customer needs,
the quality of our products and safety for fitters
and maintenance personnel.”
CONFERENCE ROOM
The expansion also includes a new conference
room, fitted with the latest technology. The mul-
timedia equipment ranges from the main dis-
play, whiteboard, web cam, electronic pent and
interactive QR codes to mobile apps. As a result,
speakers there should be able to interact effort-
lessly with any external users connected online.
“This place is a real window to the world that
connects us with customers, suppliers and all
of our European and extra-European locations,”
underlined Giovenzana.
OUTFIT
The company, with its head office in Amsterdam,
has simultaneously completely overhauled its
public presentation. The new website is on the
verge of being ready; the new company outfit
also includes Giovenzana abandoning the clas-
sic trade fair stand. In future, visitors are to be
able to enter a “virtual reality” and experience
products interactively. The lift sector was able to
experience what exactly this means for the first
time at the Asansör Istanbul, but the new stand
will of course also be on display at the interlift.
However, just how much this new era cost is
not something company boss Massimo Gioven-
zana is prepared to reveal. He will only say, “It
was plenty.” ⇤
ULRIKE LOTZE
PERSONALIE
Auch personell gibt es eine Neuigkeit: Mehmit
Resit Karakaplan, Sales & Marketing Direktor von
Giovenzana International B.V., hat die Leitung
des neuen Büros des Unternehmens in der Türkei
übernommen. Zuvor war Karakaplan in Dubai für
Giovenzana als Gebietsleiter für den mittleren
Osten und Afrika zuständig.
PERSONALIA
There is also news on the personnel front:
Mehmit Resit Karakaplan, Sales & Marketing
Director of Giovenzana International B.V., has
assumed management of the new company office
in Turkey. Previously, Karakaplan was responsible
for the Middle East and Africa as district head
in Dubai.
Massimo Giovenzana
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